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Beacons and Geofences 101

Written by Jamie Sawer

Updated at April 13th, 2022

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Flybuy Notify can utilize a combination of beacons and geofences to deliver a custom experience to your app users. Within Flybuy Notify, both methods are privacy-friendly, meaning that the technology can’t track a customer’s location without the customer’s explicit consent. Here’s a quick overview of each technology, both of which are compatible with iOS and Android mobile devices.


Bluetooth Beacons

A beacon is a one-way transmitter that sends information to your mobile device through a radio connection, once your mobile device is within the beacon’s range. Beacons tend to have a range of up to 100 meters, but this may be adjusted based on the application you are using. 




Geofences

A geofence is a virtual boundary set up around a location that leverages GPS to trigger an action to a mobile device as it crosses the boundary. For best performance, Flybuy recommends 200 meters as the minimum configured radius of each geofence. 




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